Articles by Anne Buis
CEO Asics: “We have yet to launch our true DNA”
Asics is looking to cement its position within the sports and running markets with its new store concept. Although, historically, the Japanese brand has always been known for its technical running shoes, it is increasingly committing to sports and running apparel, which is also becoming progressively more fashionable. FashionUnited spoke with...
Fashion |CEO INTERVIEW FeaturedMay 10, 2017
How do you tell the story of denim?
Amsterdam - One pair of jeans retails for as little as 20 euros - others as much as 500 euros - now try explaining that to the consumer. Denim is a complex product and the production process consists of many steps, all of which contribute to the final price tag. How does a denim brand explain to its customers how its products are made? How do...
Fashion |IN-DEPTH FeaturedDec 9, 2016
How do you tell the story of denim?
Amsterdam - One pair of jeans retails for as little as 20 euros - others as much as 500 euros - now try explaining that to the consumer. Denim is a complex product and the production process consists of many steps, all of which contribute to the final price tag. How does a denim brand explain to its customers how its products are made? How do...
News|IN-DEPTH Dec 9, 2016
Fashion Business School TMO launches Enterprise course
Young talents with fashion start-ups are entitled to more opportunities. Enterprise and innovation must also be stimulated more within the fashion industry. That is why Fashion Business School TMO is launching a new addition to its curriculum: a course on Enterprise. The new entrepreneurial course is a ‘real-life project’ geared towards ‘...
NewsDec 8, 2016
Lidewij Edelkoort’s Labour of Love: Rethinking work and clothing
“After ‘Anti-Fashion’ and the ‘Emancipation of Everything’ it comes down to the clothes. And it is all just about the clothes, then it has to be the starting point of us finding new ideas within clothing,” said trend forecaster and futurist Lidewij Edelkoort in her new trend presentation ‘Labour of Love’, in which the clothing of the working man...
Fashion |OVERVIEW FeaturedApr 7, 2016