Fear of God and Maxfield collaborate for "House of God" pop-up in Los Angeles

Labels Fear of God and Maxfield have teamed together recently for a new collaboration project. The two have worked together to open a new pop-up installation project on Melrose Avenue.

The space is located across from Maxfield's location in Los Angeles, dubbed the "House of God" pop-up. Jerry Lorenzo, Fear of God's founder, use this installation to create a space with a heavy Church theme. The space even includes pews that are reflective of the interiors of Catholic Churches. There are also LED screens, as reported by WWD, that show off gospel singers to further along the theme of the pop-up. Door for the pop-up opened two days ago on December 10, according to the brand's Instagram page.

The themed pop-up is set to stay open until December 22. The store includes the brand's Fifth Collection with a monochromatic color palette and an emphasis on black. There will also be exclusive drops through the pop-up.

Source: Fear of God