Jacob & Co. announces reopening of New York flagship

He's bedazzled the arms of everyone from Grammy winning hip-hop stars to the world's most prominent billionaires. Now, the famed Jacob Arabo, better known as Jacob the Jeweler, will be returning his timepiece and diamond jewelry design talents to 57th Street between Manhattan's Park and Madison Avenues, also known as "Billionaires' Row."

Designed by Arabo himself, the renovation of the 10,000-square-foot Jacob & Co. townhouse reflects the attention to detail, innovation, and quality craftsmanship synonymous with the Jacob & Co. name. Arabo first opened the doors of the New York headquarters in the height of his pop-culture acclaim as Jacob the Jeweler. He has since grown his celebrity following to include David and Victoria Beckham, Kanye West, Kim Kardashian, Pharrell, Madonna, Jay Z and Beyoncé. He has also expanded the brand’s global presence to include a headquarters in Geneva, Switzerland, a monobrand boutique in Dubai, as well as an array of hand-selected retail partners in cities including London, Paris, Moscow, Tokyo and Hong Kong. Internationally renowned for offering some of the world’s most complicated watches and rarest stones to date, the renovation and reopening of the New York boutique marks a celebration of Jacob & Co.’s expansion over the past 35+ years since its inception, as well as its ultra-luxury trajectory since the initial opening of the New York flagship fourteen years ago.

“After focusing much of our effort on product development and overseas expansion, it was time to come back to the place where it all started and show New York City how much we’ve grown,” Arabo said. “The design of the new boutique takes clients on a journey throughout our collections, while offering them the same excitement they would feel upon discovering one of our new timepieces or jewelry items.”

The renovation speaks to both the new heights of luxury and the statement-making aesthetic that the brand embodies. The redesign and all construction began in June of 2017 and took approximately a year to complete. During that time, the Jacob & Co. boutique moved to a temporary location on Madison Avenue. Arabo worked closely with Roman Vnoukov of the Design Studio Romani on the architecture and design. The designer also participated in creating the patterns featured throughout the boutique as well as selecting the furniture and the materials used. Keeping true to his personal aesthetic, he wove elements from his staple collections into the store’s redesign.

The geometric pattern featured on the façade and on the ceiling of the boutique first appeared on the dial of the Astronomia Meteorite watch in 2016. The center showcase, visible upon entry, mirrors the unique shape of the sapphire dome casing featured throughout the record-breaking Astronomia collection as well, and took over two months to perfect.

Other distinct features include the use of Zebrawood that adorns the showcases in the two-floor, 4,000-square-foot retail space, as well as surfaces throughout the executive offices. There is also a transparent, tempered glass walkway, exposing original New York City bedrock, that leads to the VIP area on the first floor. The store will officially reopen on April 26, so the Upper East Side's jewelry lovers better start marking their calendars.

photo: courtesy of Purple PR