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Lidewij Edelkoort: "We should standardize design"
Amsterdam - "We always reach for something new, when actually it's old. We should stop that, as trends last a long time," says Lidewij Edelkoort, trend forecaster. A remarkable statement for anyone to make, let alone during a trend seminar, especially when it comes from the speaker herself. Even though we are used to the bold statements made by...
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