MAGIC news and archive

In Pictures: Las Vegas Magic wraps up another successful show

As the biggest trade event for fashion, this year at the Las Vegas Convention Center, various industry buyers and retailers alike came together for a sneak peak on styles and trends to come. The bi-annual trade show fashion event took place from August 13-16 at the convention center. The show had over 40 countries represented at its Sourcing at...

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A Day in the Life of an Exhibitor at MAGIC Las Vegas

Las Vegas - Twice a year, various wholesalers, retailers, and buyers come together in the flashy city of Las Vegas for one uniting cause: fashion. The business of fashion strikes off in the months of February and once again in August where exhibitors showcase off their newest styles, with buyers perusing for the newest trends. At MAGIC, there...

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Blair Underwood shares with UBM Fashion new shoe launch for FN Platform

Blair Underwood just announced a new collection that will be unveiled next week. Debuting at the Magic trade show at the Las Vegas Convention Center, the new collection Q by Blair Underwood will launch at FN Platform. Underwood partnered with Pasquale in order to create the new collaboration. In how the partnership came about, Underwood states...

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Sourcing at Magic to highlight new innovative trends at Square One

At this year's Sourcing at Magic show, Square One will feature a new interactive curated space by Fashion Snoops. The showcase will feature cultural trends for Fall/Winter 18/19. The Square One space will highlight "What's Next" highlighting leading innovators for each trend. The space will also have interactive elements including on-site...

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UBM Advanstar expands tradeshows by acquirining BJI

Vegas-based tradeshow Magic recently has announced expansions. Aside from expanding to Japan this year, the show’s parent company UBM Advanstar is planning to expand its holdings by acquiring Business Journals Inc. Business Journals Inc. currently produces shows such as Stitch, Fame, MRket, and more. UBM Advanstar will officially acquire the...

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Magic to partner for Japanese trade show

Magic will be coming to Tokyo, Japan. The trade show, which is now owned by UBM plc, is partnering with JFW-International Fair, Japan's longest running bi-annual trade show, to create IFF Magic Japan. The first show will be held April 26-28, 2017 at the Tokyo Big Sight Exhibition Center, during Japan Fashion Week. The deal stipulates that Magic...

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Magic and Eurovet come together for new CurveNV@Magic trade show

Swimwear and lingerie buyers, time to make a few adjustments to your calendar, because UBM Advanstar, the company behind the production of Magic, Project, and Enk Vegas trade shows has now formed a venture with Eurovet, producer of the Curvexpo lingerie and swimwear show in Las Vegas And New York, to launch a brand new joint swimwear show titled...