Mountain Hardwear news and archive

Troy Sicotte named Vice President of sales at Mountain Hardwear

Columbia Sportswear Company has appointed Troy Sicotte to serve as Vice President of Sales, North America for the Mountain Hardwear brand, effective October 22, 2018. In his new role, the company said, Sicotte will be based at Mountain Hardwear’s headquarters in Richmond, California, where he will develop and drive all aspects of the brand’s...

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Snow Burns joins Mountain Hardwear as Global VP of Marketing

Columbia Sportswear Company has announced the appointment of Snow Burns to serve as Global Vice President of Marketing for the Mountain Hardwear brand, effective April 16, 2018. Commenting on Burn’s appointment, Mountain Hardwear President Joe Vernachio, to whom she will report, said in a statement: "We are excited to have Snow bring her...

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Joe Vernachio joins as President at Moutain Hardwear

Columbia Sportswear Company has appointed Joe Vernachio to serve as President of its Mountain Hardwear brand, effective April 3, 2017. In his new role, Vernachio will be based at Mountain Hardwear's headquarters in Richmond, California, where, the company said, he will lead all aspects of Mountain Hardwear's global brand positioning,...

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Mountain Hardwear president John Walbrecht resigns

Mountain Hardwear, a wholly owned subsidiary of Columbia Sportswear Company has announced the departure of brand president John Walbrecht, who has resigned to pursue opportunities closer to his family. “I want to thank John for his intensity and leadership and, together with the rest of the management team, wish him success in his next...

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John Christian Walbrecht appointed President of Mountain Hardwear

Columbia Sportswear Company has appointed John Christian Walbrecht as President of its Mountain Hardwear brand, effective March 7, 2016. In his new role, Walbrecht will be responsible for leading all aspects of Mountain Hardwear's global brand positioning and go-to-market product, sales and marketing strategies. Columbia Sportswear Company...

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Mountain Hardwear president resigns

Topher Gaylord, brand president of Mountain Hardwear Inc., the outdoor apparel subsidiary of Columbia Sportswear Co., has resigned. Gaylord's departure comes as Mountain Hardwear's sales have seen a sharp decline. Scott Kerslake has been named interim brand president as the search begins for a permanent brand president. While Kerslake is only...

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Mountain Hardwear names Scott Kerslake as interim Brand President

Mountain Hardwear, a mountaineering, outdoor equipment and clothing company, and a wholly owned subsidiary of Columbia Sportswear Company has appointed Scott Kerslake to serve as interim Brand President while the company conducts a global search for a permanent brand leader to replace Topher Gaylord, who has resigned. Kerslake has a long track...