Kering’s Balenciaga has joined JD.com’s luxury platform, Toplife. Launched in October 2017, Toplife is JD.com's response to Alibaba's Luxury Pavillion, released two months prior. Balenciaga is the third Kering-owned brand to join Toplife this year, following Alexander McQueen and Yves Saint Laurent. "Bringing Balenciaga to Toplife helps further...
Jul 24, 2018
London - Alexander McQueen has partnered up with JD.com to launch a new online store on the Chinese ecommerce giant's luxury platform Toplife, in order to strengthen its presence in China. The deal, which sees Alexander McQueen opening a dedicated webshop on Toplife, is set to give the luxury fashion brand access to JD.com's firmly-established...
Jan 15, 2018
London - Chinese online giant, JD.com, has launched a new, luxury e-commerce platform 'Toplife' which aims to rival Alibaba's Luxury Pavilion. JD.com new platform offers Chinese consumers access to a luxury-only channel, which is set to only offer full-price items from high-end global brands. Toplife offers premium international brands an...
Oct 10, 2017