Veronica Beard news and archive

Veronica Beard to open Los Angeles flagship

Lifestyle sportswear brand Veronica Beard just opened its first location in Los Angeles. Known for its signature Dickey Jacket, the label just confirmed a 1,800 square foot space debuting on Melrose Place. The elevated American label will open this store as its fourth in the U.S. since its establishment in two years ago. “Retail expansion is key...

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Veronica Beard opens new store on Madison Avenue

Veronica Beard came to the greater attention of the public thanks to that Ovation TV series about the Vogue/CFDA Fashion Fund, and because it was started by two sisters-in-law (Veronica Swanson Beard and Veronica Niele Beard) who both have the first name Veronica and ended up with the last name through marriage to their respective husbands. The...