Hi-tech denim to fight cellulite

Brazilian designer Alexandre Herchcovitch has launched a denim collection that claims

to fight cellulite. Called 'beauty denim,' the jeans were revealed during Herchcovitch' fall '14 catwalk show during Rio de Janeiro fashion week.

Made from hi-tech denim, the fabric harnesses body heat and turns it into infrared rays that stimulate cellulite-combatting micro-circulation.

Herchcovitch said five years of research into the product shows it is technologically effective, but medical experts have cautioned there is no miracle cure for cellulite.