Patrick Robinson to launch own label

Patrick Robinson, the former creative director of Gap, has announced the launch of his own label. Many in the fashion industry have waited to see Robinson's next move, following his departure from the high street giant

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Gap's decision to part ways with Robinson was seen by many as a shakeup to the brand's design department when the company was ailing behind more trend-led brands, such as Topshop, H&M and Zara and its sales were not

Robinson's new label is a sportswear-inspired brand that can only be pre-ordered by customers and will not go into full production. The brand, called Paskho is described as “cool, sexy urban clothes designed for pursuing your passions”.

Robinson, who aims to find an investment of 50,000 US dollars, will launch the label via kickstarter.com, a website that aids entrepreneurs with securing financial backing.

New Collection
The collection will be a capsule range of 19 sportswear inspired pieces, such as cargo shorts, shirting and more technical performance wear. It will include lounge, active wear and urban clothes geared toward the athlete. The clothes evoke an active, urban soulfulness, filtered through a cool, minimal aesthetic. Pieces are versatile enough to take you from a city bike ride to a lunch meeting, from working out to just hanging out.

“I wanted to have a direct connection with the customer. I am only going to show the prototypes, which will only get made if people pre-order them. It’s not just what you wear to the gym. The best way to describe it is clothes not just to work out in, but to hang out in,” Robinson said in an interview.

On his website, Robinson states the collection is simple, beautiful, comfortable clothing that people can afford. It was this desire that led to my new endeavor, Pashko, which in ancient Greek means passion.

Image: Pashka