Articles by Esmerij van Loon
Esmerij van Loon has been editor-in-chief of the FashionUnited news platform since 2002. Having started as a contributing editor-in-chief, since 2015 she has focused on the professional development of the in-house editorial team, freelancers, and guest contributors. Integrity, diligence, and innovation are central, both within the fashion industry and the field of journalism.
Web Summit 2018: Alexander Wang in search of a virtual muse
Lisbon - Alexander Wang is in search of a company that can build him a virtual muse, as the American designer dreams of having his own influencer who he can dress and have visit the various restaurants and shops he wants to promote to fans. That’s what Wang said on Wednesday at the world's largest internet technology congress Web Summit, which...
BusinessNov 14, 2018
Web Summit 2018: 'Soon there will be robots in our stores'
Lisbon - "In ten years time there will be robots in our stores, what they do there exactly, how they are used, I do not know yet, but they will be there, I'm sure." That's what Daniel Grieder, CEO of Tommy Hilfiger, said on Thursday at the internet technology congress Web Summit that took place last week in Lisbon. Grieger, a self-declared...
BusinessNov 12, 2018
Opportunities & obstacles for fashion companies looking to do business in China
A visit to fashion fair Chic in Shanghai is an overwhelming experience. Everything is big and hard - from the four hundred thousand square metre exhibition floor, to the hermetically closed off pavilions with droves of people waiting in front of them, the huge language barrier, the more than 1200 exhibitors, the staggering amount of a hundred...
FairsFeaturedMar 23, 2018
‘Not money, just people’ Hacked By searching for partner for growth
Fashion designers Alexander van Slobbe and Francisco van Benthum’s fashion label, Hacked By, is ready for the next step. Together with their co-founder Marjon Beumer, the designers are on the lookout for a company, fashion brand or organisation with enough clout to adopt and expand the label. “We’re not looking for money, just people,” Francisco...
Fashion Jun 9, 2017
Lidewij Edelkoort: "Do something with the sleeve"
"Chaos is prevailing in the world and that means that there is chaos in fashion, because fashion reflects the time. No one knows anymore what to deliver or when. The long, warm Indian summer is a fact and I cannot understand why fashion suppliers and retailers hold onto to old delivers under the motto 'the earlier you deliver items to store, the...
Fashion FeaturedNov 24, 2016
Lidewij Edelkoort: "Do something with the sleeve"
"Chaos is prevailing in the world and that means that there is chaos in fashion, because fashion reflects the time. No one knows anymore what to deliver or when. The long, warm Indian summer is a fact and I cannot understand why fashion suppliers and retailers hold onto to old delivers under the motto 'the earlier you deliver items to store, the...
NewsNov 24, 2016
Gap x Zalando: “Not a single thumb screw was used”
American apparel brand Gap has recently become available online via Zalando. This is a milestone for the two companies; the sale of Gap via an online retail platform is a first for the brand and the move is being closely monitored by headquarters in San Francisco. Gap is of interest to Zalando because it does not have any stores in the latter’s...
Fashion |INTERVIEW FeaturedJun 9, 2015