Cherokee appoints Randi Spieker as Executive VP

Cherokee Global Brands has appointed Randi Spieker as Executive Vice President, Business Development, reporting to Howard Siegel, Cherokee Global Brand’s President and COO, effective February 8, 2016.

Spieker, an experienced business development and licensing executive, will directly manage the company’s expanding domestic licensing base to include its new US wholesale and retail relationships.

“Randi’s broad industry relationships and expertise will contribute to the growth of the Cherokee branded business in the US both through category expansion and new retail and wholesale partnerships. Her strong track record in licensing, brand management and consumer products will also prove invaluable as we grow our portfolio of global lifestyle brands and as we continue to expand our partnerships with best-in-class licensees,” said Henry Stupp, CEO, Cherokee Global Brands.

Spieker previously served as vice president of licensing and retail for Rovio Entertainment where she forged strong retail partnerships that focused on leveraging the company’s digital assets. Prior to Rovio, she played key roles at Hybrid/Jem, Mattel Consumer Products and Paramount Pictures Consumer Products.