London Designer Outlet reports strong Christmas trading

London Designer Outlet (LDO) in Wembley Park, London has reported strong sales during the Christmas trading period. The company said in a statement that LDO, which was ranked in the top 10 best performing outlet centres in Europe and 2nd in the UK in both 2015 and 2016, increased footfall from the previous Christmas period by 4.5 percent. Footfall rose 32.8 percent on the second day of the Boxing Day sales, while total revenue that day jumped 43.1 percent. Total trading across the eight-day period increased by 17.5 percent.

Commenting on the company’s performance, Sue Shepherd, Centre Manager for LDO, said in the statement, “At LDO, we have a ‘Sale on top of a Sale’ sale from Boxing Day and through January. We offer reduced prices throughout the year but during the sale period these savings increase, with up to 80 percent off RRP but still with the same quality products and excellent customer service.”

LDO posts 40 percent like-for-like sales

Like-for-like sales for the week after Christmas Day were 40.6 percent, with like-for-like sales revenue of 20.4 percent excluding stores that opened during 2016 such as Hamleys, Lee Wrangler and Jack Wills.

Opened in October 2013, LDO has some 265,000 sq. ft. of retail and leisure space including 70 outlet stores, restaurants and bars, a nine-screen Cineworld and a large children's play park. It offers brands such as Nike, Kurt Geiger, Superdry, Guess, Ernest Jones, Gap, H&M, M&S and The North Face at 30-70 per cent off RRP throughout the year. LDO is owned by Quintain, as part of its Wembley Park mixed use development, and is managed by Realm, the UK’s specialist outlet operator.

Picture:London Designer Outlet