Madame Tussauds opens Project Runway exhibit

Madame Tussauds has teamed up with Project Runway and Heidi Klum to launch a new interactive fashion exhibit at their Times Square location.

Madame Tussauds News York's Project Runway Experience is a five-part walk-through environment which allows patrons to style their own virtual runway looks, become the cover star of *Marie Claire *magazine and walk the runway with a new wax figure of Heidi Klum.

"I love that fans will be able to step-into a dedicated space at Madame Tussauds and feel part of Project Runway" said Heidi Klum, "They can design their own looks, give their most fierce fashion poses on a magazine cover and strut down the catwalk. I can't wait to see the fun photos and designs everyone shares on social media!"

Madame Tussauds New York is now home to an interactive Project Runway exhibit

"The Project Runway Experience is all about giving guests a behind-the-seams glimpse into the world of fashion and leaving them feeling inspired all while having unbeatable, interactive fun," said Madame Tussauds New York general manager Anna Domingo. "There's no better place to celebrate style than the home of Project Runway and one of the fashion capitals of the world, New York City!"

The walk-through experience puts patrons in the role of a contestant, exploring sketches and fabrics, and a Project Runway Hall of Fame. Guests will use digital displays to cast a model avatar, and choose from a variety of outfits, colors and patterns to create virtually shareable looks.

After creating their looks, guests will come face to face with Heidi Klum whose wax figure is decked out in a white Barbara Bui mini-dress.

"Madame Tussauds artists measured me for over two hours taking over 200 measurements and 150 photographs. The result is amazing! I especially love that my figure has such a big smile, I think it captures me so nicely," Klum said.

photo: via PR Newswire