Mezzi's Hi-Tech Handbags

Mezzi, the brand known for their high quality Italian leather handbags, is about to become known for their tech capabilities as well. Their handbag linings will now have a discreetly designed Trackr for iPhones and Androids. Trackr, which was launched through Mezzi’s iOS app, enables wireless connectivity between the handbag and the user’s smartphone.

This seems like the perfect purse for the gadget friendly fashion girl who can’t live without her smartphone or a fine leather Italian handbag. For that gadget and fashion friendly girl who might be prone to losing things this is the perfect purse for you. The device is capable of finding lost items using crowd-sourced GPS technology and its proximity sensors can display the distance between you and your lost item. The Trackr ringer can ring a lost handbag or find a misplaced phone, even if the phone is on silent.

Mezzi conquering the fields of fashion and technology

Trackr is just the first of three technologies that Mezzi is launching. Two of the others include a seamless charging capability for some smartphones, tablets, and potentially even laptops, and a security feature that could protect against identity theft. Those looking to get their hands on the hi-tech bags should target them as their next investment piece, though the bags won’t completely break the bank.

Prices for the bags will range from 325 dollars for the Elletra pouch to 1495 dollars for the Cosima handbag, whose sides can be folded outward to create a different look. Chairman and CEO Keir Reynolds has every intention of Mezzi bags eventually being completely teched out. “Each of our handbags rethinks the setup of pockets to align with what we carry around in our lives these days,” he said to Women’s Wear Daily. “I see the [cross-pollination] of fashion and technology as being the most important area for growth in the coming years.”

In October 2014, Mezzi went public under the stock symbol MZI on the Toronto Stock Exchange. Mezzi took an alternative approach to going public by raising money through venture capital through the public markets so they could build their company. While the company has not released any sales figures yet they are projecting seven-figure revenue for 2015.

The brand focuses on a direct-to-business model. They have been working on growing their social media presence, and have been featured on several fashion blogs, including Crazy Style Love, Fashion Toast, and the Blonde Salad. They plan to begin selling in department and specialty stores in the next year to year and a half.

While the brand currently has no brick-and-mortar location they believe that this will make them more intriguing to buyers because they know their stores won’t have to compete with specialty stores. “They don’t want to carry a product if you’re going to open a store and compete with them. It’s become more of a concern,” Reynolds told Women’s Wear Daily. Despite not having a presence in any big department stores and no brick-and-mortar location of their own, the brand seems poised to make quite a name for itself in the coming year. When you take people’s love of luxury with everyone’s need for technology you can only have success.