Rue21 tries out activewear for the first time

Body size inclusive brand Rue107 has finally expanded into activewear. The New York-based brand just announced that its launching it’s the new line with pre-order sales starting this Friday, May 5.

The activewear concept came from customer wants, according to the founder and chief executive officer of Rue107 Marie Jean-Baptiste. “Over the past two years since our showroom has been open, we’ve had rich conversations with our customers about fitness, body image, and overall well-being,” she stated in a press release. “There was one common thread, they want to ‘feel great at any size,’” she continued. The activewear line includes sizes from XS to 3XL, inclusive to many women. This new line allows for women to use as activewear and also as athleisure, which is not usually available for all sizes.

The line includes two main prints that will be available in leggings, sports bras, and one-piece body suits. Ranging in price from 49 to 89 dollars, the pieces will be in either an African-inspired Tarzania print, or a paintbrush stroke splash print. The launch for these items will start on May 5 for pre-order on rue107.com.

Photo: Rue 107