Tommy Bahama launches 25 year anniversary campaign with new agency of record

Tommy Bahama just named a new agency of record to help launch their anniversary brand campaign. After celebrating 25 years of a successful label, chief executive officer Doug Wood just announced Untitled Worldwide with the new role as of February 27.

"We are excited to join forces with Untitled Worldwide to launch our 25th anniversary brand campaign," Wood said in a press release. "Based on the success we had in 2017 with our beautiful brand catalogs, we were looking to build upon that momentum and broaden our reach. We wanted to work with MT Carney and her team because of their impressive marketing experience, fresh ideas, and innovative contact strategy to reach new guests."

Carney, founder and chief executive officer, will be working with Wood to help expand the Tommy Bahama name. Together, the two will debut their new 2018 brand campaign to celebrate island lifestyle clothing this upcoming spring. The two will also launch this campaign to help raise awareness along the Tommy Bahama audience. "We're thrilled to work with them on building campaigns that synchronize with their beautiful catalogs' work and connect with their target audience through sharing their unique vision of the island life," Carney said in a statement.

Tommy Bahama currently has over 150 retail locations worldwide along with 18 restaurants internationally. Known for its sophisticated, lax style in menswear and womenswear, the campaigns newest line will serve as a homage to the label's true signature style.