Cotton Citizen hires new president for brand growth

Los Angeles-based basics label Cotton Citizen recently has made changes to its executive staff. The apparel company just confirmed bringing on Eddie Bromberg as its new president to help expand the line.

Cotton Citizen is known for its quality knits for both menswear and womenswear. The brand retails form approximately 65 to 225 dollars currently ranging from sweatshirts, t-shirts, bottoms, and more. Founded by Adam Vanunu, Bromberg is joining the team to help expand the collection as well as grow the brand. The two plan to move Cotton Citizen forward with its products, venturing into more apparel categories. “We want to really extend the entire vision of the brand,” Bromberg told WWD.

The brand also confirmed it will be looking to expand by offering more denim, outerwear, and bottoms according to the publication. Cotton Citizen also is looking to add home goods in the future. As the Los Angeles-based label is known more for its luxury athleisure products, the new direction could shape the company’s overall branding.