Steve Madden announces two executive promotions

Steve Madden has announced two key executive promotions. Amelia Newton Varela has been named to the newly created position of President, and Karla Frieders has been appointed to the newly created position of Chief Merchandising Officer.

Newton Varela has over 17 years of experience with Steve Madden in various roles, most recently as Executive Vice President of wholesale. Frieders has more than 16 years of experience with Steve Madden in various roles, most recently as Executive Vice President of product development.

Commenting on the promotions, Edward Rosenfeld, Chairman and Chief Executive Officer, said “Amelia and Karla are both highly talented executives who have been instrumental to the success and growth of our company. Under Amelia’s leadership, our wholesale business has grown exponentially over the last decade, as we have expanded into new brands, new product categories and new distribution channels. Karla has proven herself to have a deep understanding of product and trends, and we are confident she will be highly successful in her role as Chief Merchandising Officer.”

Added Steve Madden, Founder and Creative and Design Chief, “Amelia and Karla started with the company when they were just out of school – Amelia in customer service and Karla in the stores. Over the years, I’ve been proud to watch them develop into seasoned executives and outstanding leaders that are imbued with the Steve Madden ethos.”