Forever 21's Riley Rose continues retail push

Forever 21's beauty concept Riley Rose just opened two retail locations this month. Landing right before the Christmas holiday, Riley Rose opened in New Jersey and Chicago.

The New Jersey store is located at the Bridgewater Commons mall, boasting about 5,000 square feet. The new stores bring the beauty concept's total to ten locations. The stores are in major markets in the U.S. including Florida, Texas, California and Maryland. After launching only three months ago, Forever 21's newest endeavor is moving fast. Market reports also predict that Riley Rose will continue to open three more stores next year, as reported by WWD.

Alongside beauty merchandise, the new Riley Rose locations also retail accessories including phone chargers, coffee mugs, pillows, stationary and more. Similarly to its parent company Forever 21, the store will offer something a little extra for customers besides just beauty and makeup. Targeted with a younger audience in mind, it's likely that the Riley Rose locations may be following in the footsteps of Forever 21.