London - Perfection may exist only digitally, but fashion brands and luxury houses are struggling with digital outlets who display their ad campaigns alongside dubious content. While digital advertising allows brands to choose their target demographic, region, interests and even language their ad appears in, they can't choose who their ad sits...
Mar 27, 2017
Italian brand Sisley is on a journey to re-invent itself, and its new spring 2014 fashion campaign hopes to distance itself from its fast fashion roots to somewhere more luxurious. The company, which is owned by the Benetton Group, has enlisted Lindsey Wixson Julia Restoin Roitfeld, Clément Chabernaud and Rueben Ramacher - hoping these...
Jan 23, 2014
Fashion sportswear brand Lacoste is to increase its marketing efforts, following its acquisition by Swiss retail giant Maus Freres at the end of 2012. The company's slogan, "Life is a Beautiful Sport", will highlight how its clothes enable wearers to feel free in their mind and bodies, through products that “enable confidence and ease by being...
Britain's retailing giants are battling over the Christmas pound with new innovative advertising campaigns to appeal to consumer's heart and purse strings. Earlier this week Debenhams unveiled it's Christmas advert, with the theme reuniting with your loved one, depicting a series of festive scenes set in different parts of romantic Budapest. The...
Nov 8, 2013
It's been four years since Gap produced advertising campaigns for television. As part of its brand re-focus, the company has released a Back to Blue campaign to complement its print ads. The videos feature musicians performing modern renditions of songs released by their father. One ad features Alexa Ray Joel singing Billy Joel’s ‘Just The Way...
Sep 17, 2013
British fashion brand Burberry is launching its latest fragrance, Burberry Body via Facebook with a sampling campaign to its 8 million Facebook followers. The scent, described by Burberry’s Chief Creative Officer, Christopher Bailey as "the most exciting launch that we have ever created", is inviting fans to visit the Burberry Body tab on its...
Sep 1, 2011
