apps news and archive

Shoppers use smartphones in-store, but avoid retailer's own apps

Shoppers actively use their smartphones in-store, but new research shows they avoid retailers' own in-store apps. According to InMarket, the world's largest beacon proximity and location intelligence company, the behaviour they tracked shows users avoid retailer apps and spend their ‘mobile moments’ comparing prices or asking friends and family...

Fashion

Arcadia Group to launch suite of shopping apps

Arcadia Group is expanding their digital e-commerce presence with a series of new shopping iPad apps. The company aims to launch new e-commerce apps for Burton, Dorothy Perkins, Evans, Topman and Wallis. Sir Philip Green's empire currently has seen its online sales grow more then 250 percent each year, which according to Drapers account for one...

Fashion

Traditional Webs satisfy shoppers, mobile apps don't

Not even a click away but at your hand reach. Retail therapy is likely to be closer than ever, as an increasing number of visitors to UK retailer websites are accessing these sites using their mobile phones: 32% of purchases are made by mobile phone. “Any retailer not actively working to develop, measure, and refine its mobile experience is...