Athleta news and archive

Gap declares third quarter dividend

Gap Inc. has announced that its board of directors authorized a third quarter fiscal year 2018 dividend of 0.2425 dollar per share, payable on or after October 31, 2018 to shareholders of record at the close of business on October 10, 2018. The company offers clothing, accessories, and personal care products for men, women, and children under...

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Fashion Featured

Athleta debuts Suit Up campaign

After years of vigorously testing their designs on athletes, the company teamed up with notable female figures including 3x world champion kite surfer Moona Whyte, 2x medalist and ISLA National Lifeguarding Champion Alice Henley, 2x FINA silver medal cliff diver Ginger Huber, and synchronized swim team The Aqualillies for the launch of Suit Up,...

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Management

Infographic - Can Gap bounce back after becoming fashion's 'basic' brand?

Gap was once seen as the ultimate American brand for fashion basics, but over the years the US retailer has struggled to hold consumer interest as attention for its denim jeans and fleece pullover waned. Now with increasing competition from fast-fashion retailers, Gap's popularity is fading fast and parent company Gap Inc has found itself in...

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Business

Infographic - Can Gap bounce back after becoming fashion's 'basic' brand?

Gap was once seen as the ultimate American brand for fashion basics, but over the years the US retailer has struggled to hold consumer interest as attention for its denim jeans and fleece pullover waned. Now with increasing competition from fast-fashion retailers, Gap's popularity is fading fast and parent company Gap Inc has found itself in...

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BusinessFeatured

Can Gap bounce back after becoming fashion's 'basic' brand?

America's former sweetheart Gap was once praised for its timeless basic collection as everyone sought out its denim jeans and fleece pullovers. However as the wheel of fashion continues to turn, attention for the brand waned greatly over the years as consumers moved onto bigger and brighter fashion grounds. As the brand's popularity fades and...

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Management

Can Gap bounce back after becoming fashion's 'basic brand?'

America's former sweetheart Gap was once praised for its timeless basic collection as everyone sought out its denim jeans and fleece pullovers. However as the wheel of fashion continues to turn, attention for the brand waned greatly over the years as consumers moved onto bigger and brighter fashion grounds. As the brand's popularity fades and...

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Fashion

Athleta wins Hot Retailer Award

Premier sports and active womenswear label Athleta was awarded the International Council of Shopping Centers (ICSC) 2011 Hot Retailer Award recognizing innovative retail concepts. The brand was selected following a servey of over 55,0000 as one of the most unique an exciting shopping experiences. As a division of Gap offering women's active...

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