Berlin news and archive

#FashionTech talk by About You: Never-ending growth

The #FASHIONTECH conference was set up in January 2015 by the PREMIUM GROUP and has taken place each season since then. With its aim of bringing fashion together with the tech and start-up industry, and covering all aspects of digital transformation, the conference has now grown to become a firm fixture in Berlin Fashion Week. Global players,...

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Fashion Partner Content

#FashionTech talk by Mytheresa: what luxury clients expect from their customer experience

The #FASHIONTECH conference was set up in January 2015 by the PREMIUM GROUP and has taken place each season since then. With its aim of bringing fashion together with the tech and start-up industry, and covering all aspects of digital transformation, the conference has now grown to become a firm fixture in Berlin Fashion Week. Global players,...

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Fashion Partner Content

#FashionTech talk by Alphatauri: how do you hook Gen Z?

The #FASHIONTECH conference was set up in January 2015 by the PREMIUM GROUP and has taken place each season since then. With its aim of bringing fashion together with the tech and start-up industry, and covering all aspects of digital transformation, the conference has now grown to become a firm fixture in Berlin Fashion Week. Global players,...

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FairsFeatured

Wear It Festival Berlin: cyborgs, nerds and the future of fashion

Just a few years ago, when the idea of so-called 'wearables' came up, it was expected that they would soon find their way into everyday life. But since then, not much has changed except for smart watches. At the Wear It Festival in Berlin's Kulturbrauerei last week, cyborgs, nerds and do-gooders met, often in personal union, who wanted to change...

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FairsFeatured

Bread & Butter will take place this summer

The decision has been made: Bread & Butter has earned its second chance and will be taking place this summer. From July 2 to 4, Bread & Butter will return to it's former location at Airport Berlin-Tempelhof, although the trade fair organizers say that the smaller show, which ran during Berlin Fashion Week, which at its headquarters in Mü...

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FairsFeatured

Bread & Butter continues in spite of difficulties

Rumours that Bread & Butter would fall through have been circulating for the past few weeks. But at last the trade fair's organisation has come forward and stated that the show will go on, albeit in a slightly different format than before. The event itself has vastly shrunken, with the next fair only taking up one hall. However the location...

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Apparel

New dates Bread & Butter show

Bread & Butter, the Berlin-based fashion tradeshow, is to change its dates starting from its January 2013 exhibition. The casualwear and accessories event will take place a day earlier from Tuesday, January 15th to Thursday, January 17th, in order to better accommodate visitors who would otherwise be divided by fashion events in Florence, Milan,...

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Fashion

Germany's fashion capital: the improbable rise of Berlin

Only a few years ago, it was inconceivable that Berlin would one day become Germany’s fashion capital. Everything seemed possible after the wall opening in 1989, when creative minds from all over the world streamed into the city in search of freedom. But despite the abundance of creativity, the metropolis lacks the essential elements of a real...

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