Birkenstock news and archive

Rick Owens and Birkenstock debut second collaboration range

Rick Owens and Birkenstock have done it again. After the luxury designer and the German comfort footwear brand debuted their first collaborative collection for Spring/Summer 2018, the two parties teamed up once again, this time for Spring/Summer 2019. The footwear range was unveiled a few days ago during Paris Fashion Week, just hours after Rick...

RetailFeatured

Birkenstock's new NYC flagship entertains consumers before selling shoes

Birkenstock opened its first flagship location in the US earlier this week. The store, located in New York City’s SoHo neighborhood, is the first brick-and-mortar location in America to house styles from the entire Birkenstock collection. The German footwear brand has been present in the US market for 50 years, using strong wholesale...

Retail

Birkenstock opens first own US flagship store in New York

German footwear brand Birkenstock announced the opening of its first US-owned business yesterday. Located at 120 Spring Street in the historic Soho district of Lower Manhattan, the new store offers US customers the full range of women’s, men’s and kids’ merchandise, including shoes, boots, stockings, bags, belts and Birkenstock’s new Natural...

Fashion

Birkenstock CEO turns down collaboration with Supreme, compares it to prostitution

Hypebeasts pay thousands of dollars for Supreme and Vetements items, but Birkenstock’s CEO Oliver Reicher is not fussed. In an interview with New York Magazine’s supplement The Cut, he revealed Birkenstock has been approached by streetwear brands Supreme and Vetements, but turned down both collaborations. “There’s no benefit for us except...

Fashion Featured

KPM x Birkenstock: two heritage houses collaborate

Very quietly, Bernd Lietke, managing director and CEO of the Royal Porcelain Manufactory KPM, and Yvonne Piu, CMO at Birkenstock, have been working together. They met at a dinner and were very sure of their cause: The hip slippers and the royal porcelain crockery, both about the same age, 1774 (Birkenstock) and 1763 (KPM), both traditional...

Retail

In Pictures: Birkenstock Box x Rick Owens debuts in Los Angeles

Los Angeles - German footwear brand Birkenstock recently announced a capsule collection with Parisian brand Rick Owens. The two decided to debut a box that has officially opened in Los Angeles this week as a fresh concept space. A post shared by Birkenstock (@birkenstock) on Apr 20, 2018 at 4:28am PDT The collaborative news was reported by...

Fashion

Birkenstock x Rick Owens

German footwear brand Birkenstock has partnered with Paris-based designer Rick Owens on a capsule collection of its ubiquitous functional sandal. Owens has waived his gothic wand over the shoe that was once considered an orthopedic comfort clog the polar opposite of anything chic. Now designer versions, like Phoebe Philo's Céline's furry...

Business

Birkenstock to discontinue partnership with Amazon over counterfeiting claims

London - German footwear label Birkenstock has terminated its business relationship with Amazon Europe over counterfeiting claims. From January 1, 2018, Birkenstock will completely discontinue all direct deliveries of its all products through the US online retailer’s European arm as it believes consumers are being misled by counterfeit products...

Fashion

Birkenstock named Brand of the Year 2017

Footwear News has named their Brand of the Year for 2017 with popular label Birkenstock. This marks the second time that the German heritage brand has been recognized with this honor. In 2013, the iconic sandal brand was awarded Brand of the Year as well. The award this year was received by the company's global chief executive officer, Markus...