The Björn Borg Group’s net sales for the third quarter amounted to 203.1 million Swedish krona (22.4 million dollars), a decrease of 1.3 percent, while adjusted for currency effects, sales decreased by 6.1 percent. As of January 1, 2018 footwear distribution in Denmark is managed by a licensee, revenue from which come in the form of royalties,...
Nov 16, 2018
The Swedish sportswear brand Björn Borg announces collaboration with the British punk artist Ryan Hawaii. This will be his first underwear collaboration, a limited edition collection of men’s printed underwear, with inspiration from rain, tennis and Hawaii’s own signature. Photo Source: Björn Borg
Nov 1, 2018
Swedish sportswear brand Björn Borg drop their new collaboration – an underwear collection created by Ryan Hawaii – One of the world’s most interesting designers today. Ryan Hawaii’s self-described ”art-meets-clothing” blurs the lines between art and fashion. An approach that has made him one of the most interesting designers today. It has led...
For the period between April 1 to June 30, 2018, Björn Borg AB said that the Group’s net sales increased 4.1 percent to 140.3 million Swedish krona (15.2 million dollars) and excluding currency effects sales rose 1.2 percent. Net sales for the company’s own ecommerce and e-tailers increased 23 percent. Gross profit margin for the period was 59.9...
Aug 17, 2018
Björn Borg has appointed Jens Nyström as the company’s new CFO. Nyström, the company said, will join the company during autumn 2018, and will also be a member of Björn Borg group’s management team and will report to the group CEO Henrik Bunge. I am very happy to welcome Jens to Björn Borg. Jens will play an important role in the continuing...
Jun 7, 2018
For the first quarter to March 31, 2018, Björn Borg AB said that the company’s net sales fell 8.9 percent to 169.2 million Swedish krona (19.3 million dollars) compared to 185.7 million Swedish krona (21.2 million dollars), same quarter last year. Excluding currency effects sales fell 10.6 percent. Hover over the graph to learn more. “The...
May 18, 2018
The nomination committee of Björn Borg AB has proposed to re-elect Christel Kinning, Fredrik Lövstedt, Mats H Nilsson and Heiner Olbrich as members of the board of directors and Göran Carlson and Alessandra Cama as new board members. Martin Bjäringer and Lotta de Champs, the company said, have declined re-election. The committee has also...
Mar 23, 2018
The Björn Borg AB Group’s net sales fell 0.7 percent to 170.3 million Swedish krona (20.9 million dollars) for the fourth quarter, while net sales for the year ended December 31, 2017 increased 10.3 percent to 696.5 million Swedish krona (85.5 million dollars). Fourth quarter earnings per share before and after dilution amounted to 0.43 Swedish...
Feb 23, 2018
Net sales at Björn Borg increased by 14.3 percent to 205.7 million Swedish krona (24 million dollars). The company said currency effects on sales were marginal in the quarter. The gross profit margin was 56.3 percent compared to 50.4 percent last year, while operating profit amounted to 32 million Swedish krona (3.8 million dollars) against 28.6...
Nov 16, 2017
Bjorn Borg, the Swedish apparel brand showcased their new ‘Signature Collection’ at the Royal Tennis Hall during Stockholm Fashion Week yesterday. Making a move into ‘See Now, Buy Now’, the brand offered audiences the opportunity to purchase the pieces straight from the catwalk. Signature Collection Elaborating on the brand’s heritage, the...
Sep 1, 2017
For the period between April 1 and June 30, 2017, Björn Borg Group’s net sales increased by 10.4 percent to 134.8 million Swedish krona (16.5 million dollars) and by 7.2 percent excluding currency effects. The company said gross profit margin was 52.1 percent compared to 53.5 percent, while earnings per share before and after dilution amounted...
Aug 18, 2017
Björn Borg net sales for the first quarter ending March 31, 2017 increased by 17.5 percent to 185.7 million Swedish krona (20.8 million dollars). Excluding currency effects, the company’s sales increased by 16.5 percent. “Our biggest victory during the quarter was how we activated our brand in the ‘Dear Rival’ campaign. We reached over 3.5...
May 12, 2017
