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Nike, H&M and Zara among the most valuable apparel brands for 2017

London - With the increasing demand for athleisure and active wear, it should comes as little surprise that Nike has retained its title as the world's 'most valuable' apparel brand once more. In fact the sporting goods giant has managed to increased its brand value by 13 percent this year, hitting 32 billion dollars (26.1 billion pounds)...

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Nike remains ‘most valuable’ apparel brand

Global sports giant Nike has once again been named the world’s ‘most valuable’ apparel brand, according to London-based valuation and strategy consultancy Brand Finance, after a 13 percent rise in brand value to 32 billion dollars. Brand Finance noted that the athletic label's strength score of 92, measured by marketing investment, familiarity,...