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Retail

Diesel to roll out wearable authenticity tool

London - Italian denim label Diesel is set to roll out a new verification tool which aims to authenticate its jeans in its fight against counterfeiting by the end of the year. Diesel has teamed up with Certilogo to produce a heat-printed QR code label which will be attached to all its denim jeans. Wearers will be able to either scan the code...

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