David Beckham news and archive

BFC announces creative collaboration with Adidas Originals

The British Fashion Council has teamed up with Adidas Originals and David Beckham to launch a new creative partnership called Makerlab Presents: Here to Create. The initiative sees Beckham uniting his long standing partnership with Adidas Originals, with his role as Ambassadorial President at the BFC to drive new generation engagement within the...

Fashion Featured

British Fashion Council strengthens ties with China

The British Fashion Council is looking to strengthen its ties with China through a new China Partnership Strategy, which will include creating a network of partners across investment, licensing, manufacturing, property, communications and retail in the region to support British fashion designers. Launched in Shanghai by the BFC’s ambassadorial...

PeopleFeatured

David Beckham to promote British fashion for BFC

The British Fashion Council has appointed David Beckham as an ambassadorial president, where he will support the organisation in its goal to “build networks and partnerships in the United States and Asia”. In the newly created global role, Beckham has been given an initial two-year tenure, where he will work closely with the British Fashion...

Fashion Featured

David Beckham launches global grooming brand

David Beckham has followed in the footsteps of his wife Victoria Beckham and launched a beauty line, House 99, a men’s grooming range created in partnership with L’Oréal Luxe aimed at providing “all the tools men need to experiment with their look in order to express their own evolving style and unique identity”. The beauty brand launched just...

Fashion

Victoria Beckham said to receive OBE

Victoria Beckham is set to follow in her husband's footsteps as she is reportedly set to be named on the Queen's New Year's Honour list - thirteen years after David Beckham was named an Officer of the Most Excellent Order of the British Empire (OBE). The fashion designer, who reportedly revealed the news to her family over Christmas, is said to...

Schools

Victoria Beckham said to receive OBE

Fashion

Brand Beckham worth 500 million pounds

London - The Beckhams are as much a family as they are a brand, according to an estimate by the London School of Marketing. In the past week Victoria Beckham has shown her latest ready-to-wear collection, as part of her growing retail empire, and husband David unveiled his latest collaboration, a new partnership with menswear company Kent and...

Fashion

David Beckham signs deal with Kent and Curwen

London - British menswear brand Kent and Curwen, part of the Trinity Limited group, has signed a deal with David Beckham, which will see the retired football star designing his own line as well as promoting the brand oversees and to expand its appeal to a younger customer. The deal marks the first byproduct since the formation of Global Brands...

Fashion

Global Brands Group signs deal with David Beckham

Brand Beckham has just become one step closer to world domination with Global Brands Group announcing a licensing agreement with David Beckham. The joint venture will see the company produce and distribute Beckham branded clothing, footwear and accessories. Simon Fuller, the backer of Victoria Beckham's label, is also a partner in the new deal....

Trends

David Beckham x Belstaff

Tuesday will see the launch of the Belstaff and David Beckham collaboration for fall 2014. The collection features 10 biker jackets that will be available from the brand's e-commerce site. Beckham, who is also the face of the company's current advertising campaign, stated: “Deciding to work with Belstaff was the easiest decision to make, as I...

Trends

David Beckham swimwear

David Beckham’s collaboration with fashion retailer H&M is expanding with the introduction of a swimwear line for men in May. The collection, part of the David Beckham Bodywear range, consists of three different styles – boardshorts, swimshorts and trunks. Aiming to offer a “fresh update on classic masculine style”, the trunks and swimshorts...

Apparel

H&M launches t-commerce ad with David Beckham

The David Beckham for H&M collection will continue this season, despite Beckham hinting it may be time to hang up his (under)pants. H&M this week released it will launch a t-commerce campaign of the Beckham collection during America's Super Bowl. The Swedish high street chain stated it will be the first enabled t-commerce campaign to allow...