Decoded news and archive

Marks and Spencer creates Retail Data Academy

Marks and Spencer has partnered with Decoded to create the world’s first Data Academy in retail, which is part of the retailer’s ongoing transformation to a digital-first organisation. The Marks and Spencer Data Academy will take staff members from every function in the business, from store managers, visual merchandisers, finance and buying, the...

Fashion Partner Content

Shoppable Content Debate At Decoded Fashion’s New York Summit: The Case For And Against

With Pinterest and Instagram set to roll out ‘buy’ buttons and shoppable video tech disrupting your YouTube transmissions, the question isn’t so much whether truly shoppable content is possible – it’s whether it’s a good choice for the future of your brand. What’s the real conversion rate of this technology? While there’s convincing evidence of...