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Happy Socks news and archive

Retail

Happy Socks opens new NYC store

New York is turning into a happy playground for Happy Socks. The playfully designed sock company has opened a new store in Times Square. This marks the brand's third location in New York City. The new 345-square-foot store is created in the brand's signature colorful image, and will be filled with unique and inspirational design items. Happy...

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Fashion

Happy Socks unveils limited-edition Andy Warhol collection

New York - For fall/winter 2018, sock and underwear company Happy Socks is celebrating acclaimed pop artist Andy Warhol with a limited-edition capsule collection. The collaboration is a timeless tribute to Warhol’s life, work and quest to make art accessible for all. Considered the preeminent American artist of the 20th Century, Warhol...

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Fashion

Happy Socks and Stutterheim create Dream Raincoat

Happy Socks has found their first venture into ready-to-wear with Swedish lifestyle brand Stutterheim to create a gender-neutral "Dream Raincoat" as part of their fall/winter 2018 collection. The new collaboration combines Sttutherheim's iconic raincoat model with Happy Socks signature Big Dot design. The two very contrasting brands managed to...

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Fashion

Happy Socks collaborates with Sunday Somewhere

Happy Socks has announced the launch of Happy Socks and Sunday Somewhere, marking their first foray into eyewear. The exclusive collection of four unique designs was inspired by summertime. “We wanted to add our passion for color and playfulness to a range of sunglasses, and Sunday Somewhere is the perfect partner for us to do that,” a...

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Fashion Featured

Happy Socks celebrates ten year anniversary

After a decade in the business, Stockholm-based Happy Socks came to America's fashion capital, New York City, to celebrate their ten year anniversary at the 14th Street Garage on Thursday, April 26. Highlighting iconic moments from the past 10 years, the exhibition featured imagery and product from Happy Socks’ collaborations with industry...

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Retail

Happy Socks to operate in U.S market with new flagship

Just in time for the holiday season, Swedish brand Happy Socks just opened its East Coast flagship. The accessories and apparel label just launched its own solo store in New York. With the newest retail addition, it seems that happy Socks is moving towards a focus on more brick-and-mortars in the U.S. The brand first opened a store in SoHo four...

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Fashion Featured

Happy Socks prepares for Hysteria women’s launch

London - Happy Socks, the Swedish sock brand best known for its vibrant socks and underwear, is set to launch Hysteria by Happy Socks, a dedicated women’s line. The launch of Hysteria sees the unisex sock label address the fashion needs of millennial women by offering a unique range of fashionable socks. Although the brand has offered unisex...

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Report

​Palamon Capital Partners acquires majority stake in Happy Socks

London - Swedish sock brand Happy Socks has a new owner as Palamon Capital Partners has acquired a majority stake in the brand. The private equity firm announced on Monday that it had acquired a stake in Happy Socks from Scope Growth III in a transaction, which values the brand at 725 million SEK (81 million dollars, 67 million pounds). In...

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Apparel

Happy Socks launching underwear line

Swedish brand Happy Socks, known for its brightly coloured and fun collection of socks, is launching an underwear line for men and women. The new line will offer a selection of men’s boxers and boxer briefs, as well as women’s briefs that will complement the main offering in six different patterns and 15 bright colours. The collection will be...

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Apparel

Happy Socks launching underwear line

Swedish brand Happy Socks, known for its brightly coloured and fun collection of socks, is launching an underwear line for men and women. The new line will offer a selection of men’s boxers and boxer briefs, as well as women’s briefs that will complement the main offering in six different patterns and 15 bright colours. The collection will be...

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