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Stora Enso joins H&M and Ikea in TreeToTextile project

Finnish pulp and paper manufacturer Stora Enso has joined The H&m Group, Inter Ikea Group and SunPine founder Lars Stigsson in their joint venture TreeToTextile AB. The project aims to develop new textile fibres from renewable forest raw materials, at attractive costs. All four partners have an equally big stake in the company. Stora Enso has...

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Fashion |OPINION Featured

Taking Out The Trash: Fashion’s Affair With Bad Taste

Fashion’s relentless flirtation with bad taste has teetered over into stalker territory. It seems to be lying in wait now for a nullity of an idea to pluck out of thin air, tag with a hefty ransom, leak photos and await the Twitter backlash that means brand relevance. Within a single week we’ve been scandalized by Balenciaga’s “Ikea” bag selling...

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