LeBron James news and archive

Kith announces collaboration with LeBron James

New York based streetwear brand, retailer and long term Nike collaborators, Kith, have announced a collaboration with NBA player LeBron James, known for his daring fashion style. Kith founder, Ronnie Fieg teased the collaboration on Instagram, which was later followed with confirmation from LeBron James. Further details are to follow on the...

Fashion

Nike launches Flyease sneakers for kids

Earlier this year, Nike in collaboration with basketball star Lebron James, released the Soldier Flyease 8. The sneaker featured easy-entry shoe technology. Now, Nike will be making the technology available to younger fans of the sneakers as well. The new Lebron Zoom Solider Flyease 8 will be available beginning on New Year's day, January 1,...

Fashion

Nike signs lifetime endorsement deal with LeBron James

London - Sporting giant Nike has signed a lifetime endorsement deal with basketball player LeBron James. Terms of the deal were not disclosed, but the sportswear brand said the Cleveland Cavaliers forward provides “significant value to our business, brand and shareholders”. Nike signed James after he went pro out of high school in 2003. His...