Lidl news and archive

Timeline: Lidl’s journey into fashion

Amsterdam Fashion Week kicked off this Thursday and one of the biggest surprises for this Spring/Summer 2019 season is the participation of discount retail chain Lidl. The collection, which will be presented on Sunday, September 9, was created in collaboration with the German retailer and supermodel Heidi Klum. This is the grocery chain’s second...

Fashion

Lidl and Heidi Klum to launch denim collection

Lidl has been partnering with Heidi Klum for a while now. After releasing two collections already, the duo has returned for a third collection including an emphasis on denim. This time, the collection is inspired from Heidi's heritage in America, with a focus on Los Angeles. The collection consists of denim pieces inspired from major cities...

Fashion

Lidl confirms second Heidi Klum collection

Budget supermarket Lidl has confirmed that it will launch a second collection with supermodel Heidi Klum in time for Christmas, which will feature affordable fashion pieces for the festive season. Launching in December, the second collection called ‘#LetsCelebrate’, follows on from the success of Esmara by Heidi Klum’s ‘Heidi and the City’...

Fashion |INTERVIEW Featured

Q&A: Heidi Klum discusses her debut Lidl collection

Supermodel Heidi Klum launched her highly-anticipated Esmara collection for budget supermarket Lidl this week and it has already been a massive success story, with the line selling at a rate of 106 products per minute in the UK on the first day. The affordable collaboration of wardrobe staples, from skinny jeans and blazers to suede and leather...

Fashion Featured

First Look: Heidi Klum launches Lidl collection during New York Fashion Week

London - Heidi Klum debut her first collaborative collection with discount supermarket chain Lidl, ‘Esmara by Heidi Klum: Heidi & The City’ during New York Fashion Week. The iconic supermodel presented her first collection with Lidl to the world during a two-hour, on schedule, show on Wednesday evening under the hashtag 'Lets Wow.' The show...

Fashion Featured

Heidi Klum to debut Lidl collection at New York Fashion Week

Supermodel Heidi Klum will unveil her highly anticipated collaboration with discount supermarket Lidl at New York Fashion Week next month. The collaboration was announced at the beginning of June and Lidl has confirmed that it will showcase the debut Esmara by Heidi Klum collection and its #LetsWow fashion campaign at a preview event on...

Fashion

Lidl to launch exclusive Heidi Klum fashion collection

Discount supermarket Lidl has announced that it is teaming up with supermodel Heidi Klum to design an exclusive fashion collection. Heidi Klum’s signature collection will “mirror her characteristic style” said the supermarket and that the line will be a “high-end yet affordable collection” that will be “accessible for everyone”. “Lidl is known...