Max Mara news and archive

Video: Max Mara Cruise 2019

Max Mara Cruise 2019 collection. Source: Fashion Feed, YouTube.

Max Mara announces Cruise show date

Max Mara is expanding its Cruise business. The brand will be hosting their Cruise show in Reggio Emilia, Italy on June 4. Although this is their first Cruise collection, Max Mara is no stranger to pre-collections. They showed Cruise in London in 2016, and they have shown their pre-fall collections in New York and Shanghai. A code for women on...

Video

Video: Max Mara AW18 MFW

Max Mara collection Fall Winter 2018/2019, February 2018, Milan Fashion Week. Source: Fashion Feed, YouTube

Fashion

What Melania Wore: First lady's Saudi style a big deal

What women wear can often be the focus of critique and controversy -- all the more so when the woman is an ex-model, married to the US president and disembarking in Saudi Arabia. The question of what first lady Melania Trump would wear on her husband's his first foreign trip echoes similar debates around Michelle Obama's decision to wear colour...

Fashion

Prada show revels in femininity, crochet bras

Prada rang in its autumn-winter 2017 collection in Milan Thursday to cheers and wild applause, triumphing with a feminine runway which revived the cardigan and elevated the crochet bra to stardom. The show, held in the Italian luxury brand's historic headquarters in the northern Italian city, was set in the recreated bedroom of a teenage girl --...

Fashion

Infographic - Milan Fashion Week SS17 in Numbers

London - Milan Fashion Week came to an end Monday evening, after the final day of the bi-annual fashion event shone a light on emerging designers after veteran designer Giorgio Armani shifted his show slot forward. As the fashion pack moves onto Paris for the final leg of fashion week, FashionUnited looks back at some of the key figures to...

Fashion Featured

Milan Fashion Week SS17 Round Up

London - Milan Fashion Week ended its Spring/Summer 2017 edition Monday evening, with the final day of the fashion event dedicated to upcoming and emerging designers. Running from September 21 to 26 following New York Fashion Week and London Fashion Week, the event saw 71 brands and designers show on the official schedule, including new comers...

Fashion

Max Mara Group to launch two new womenswear labels

London - The Max Mara Group is expanding its label offering with the addition of two new, contemporary womenswear brands. The Italian fashion group is set to launch Aiim and Tresophie, early next year in time for spring 2017, in a series of selected multi brand stores across the UK, France, Spain and Russia, and later in the US for autumn 2017,...

Fashion |REVIEW Featured

Milan Fashion Week: From Gucci to Armani

Even those who have little knowledge about the fashion industry were unable to miss the walking balls of fur that took to the catwalk last week during Milan Fashion Week. Created by Alessandro Michele, the new head designer for Gucci, the furry shoes immediately caught the industry's attention which led to many raised eyebrows. Armani was also...

Fashion

MFW: Top 5 Fashion Week-trends spring/summer 2015

All eyes are fixed on the catwalks in New York, London, Milan and Paris this month, where the newest collections for summer 2015 are being displayed. But what trends will make it to the top most wanted list for next spring? FashionUnited lists the top 5 trends from Milan Fashion Week. All eyes are fixed on the catwalks in New York, London, Milan...

Fashion

Armani makes waves as MFW 70s vibe continues

Giorgio Armani made waves on and off the catwalk on Thursday as the veteran designer spoke out in favour of Scottish independence, unveiling an appropriately blue-tinged Emporio womenswear collection for spring/summer 2015. As his Italian rivals Max Mara and Roberto Cavalli kept the 1970s groove going in Milan, Armani opted for a sprightly,...

Apparel

Max Mara keeps 70s vibe rocking during MFW

Max Mara kept the 1970s vibe grooving in Milan on Thursday with a collection inspired by the unconventional looks and style of two of the decade's most influential actresses. British creative director Ian Griffiths took his cue from images of Anjelica Huston in Max Mara's own 1971 campaign and the French actress Dominique Sanda in Oscar-winning...