Myntra news and archive

Amazon, Flipkart’s private labels to face challenges with new e-com guidelines

The private label businesses of Amazon and Walmart-owned Flipkart may come under regulatory lens, following fresh guidelines issued to e-commerce companies. The government's directive prohibits entities with equity participation in e-commerce marketplaces from selling products on its platform. The norms highlight how other sellers, who aren't...

Report

India’s Myntra acquires omnichannel marketplace Pretr Online Services

Flipkart-owned fashion retailer Myntra has acquired omnichannel fashion marketplace Pretr Online Services Pvt. Ltd for an undisclosed amount. Myntra’s CEO Ananth Narayanan confirmed the deal in an interview with local media. “The one big investment that we’ve done, and which is paying off well is omnichannel. We just bought Pretr, which we are...

Retail

Mango opens first store in India

Spanish fashion retailer Mango has opened its first bricks-and-mortar store in India with Myntra, which was announced as the brand’s strategic partner in the region for its online business earlier this year. The opening in Delhi at Select Citywalk Mall in the Saket district, is the first of 25 Mango store openings planned in India over the next...

Business

Myntra wins distribution rights for Esprit in India

Myntra, India's largest platform for fashion and lifestyle, has won the master distribution and management rights for international brand Esprit to bring the retailer to India. The move means that Myntra will be responsible for Esprit’s omnichannel strategy in India, as well as on its own platforms. In addition, Myntra aims to open 15 Esprit...

Report

Myntra brings back Esprit to India, to open 15 stores

Esprit has granted exclusive distribution and management rights to Myntra, leading Indian fashion platform. The company said in a statement that the target is to open about 15 Esprit stores in the country in the next five years, while simultaneously making Esprit products available exclusively on the Myntra and Jabong platforms. Commenting on...

Fashion

Myntra to host fashion show at Times Square for IIFA celebrations

Myntra is ready to host a fashion show at the famous Times Square in New York during the upcoming International Indian Film Academy (IIFA) celebrations later this month. Myntra is the official style partner for the Bollywood awards ceremony. The fashion show will symbolically unramp, where models will express their distinct styles while having...

RetailFeatured

Myntra to bring Mango to India

Myntra, India’s leading online shopping platform, has been awarded the master distribution and management rights for Spanish fast-fashion brand Mango in India. The move means that Myntra will be responsible for managing Mango's omnichannel presence including Mango.com, offline stores in the country as well as the brand's presence on its own...

Report

Myntra aspires to become profitable by March 2018

Flipkart-owned Myntra is aiming to become profitable by March 2018. The fashion e-commerce site will rely on the rationalisation of costs, reducing discounts and the introduction of more private labels to achieve this goal. Myntra has recently hit the 1 billion dollars revenue milestone, expecting now to double this figure to over 2 billion...

Report

Myntra raises the bar: aims to grow sales by 90 percent in FY16

The dominant online fashion retailer in India has set an ambitious goal for itself: Myntra aims to increase gross sales by 90 percent to Rs.5,000 crore, net of discounts, by the end of the current fiscal year. As revealed by the e-tailer, the plan to achieve such an ambitious objective is simple: improving its product selection, and adding new...

Fashion

Amazon considers launching own clothing line

London - It seems that dominating the realm of e-commerce is no long sufficient for Internet giant Amazon, as the US based company is said to have its sights set on taking a slice of the fashion pie with the launch of its own clothing line. Although Amazon has been hard at work building up Amazon Fashion, encouraging established fashion labels...

Apparel

Fabindia to retail products on Myntra.com

Fabindia, India’s largest private retail brand of craft based products has tied up with Myntra.com to retail its products online. Myntra.com, the largest online destination for fashion and lifestyle products in the country will retail 26 product categories from Fabindia via its online platform myntra.com/fabindia. These will include men’s wear,...