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Payless Shoes tricked influencers into paying luxury prices
Payless Shoesource proved that pricing is all about how an item is marketed. In a part-advertisement campaign, part-prank, part-social experiment, the budget footwear retailer convinced shoppers to pay luxury prices for bargain shoes. Payless created a fake luxury brand, which it called Palessi, and occupied a temporary retail space in a former...
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