Pure London news and archive

Pure origin to launch ‘Country Focus’ with a spotlight on Italy

Pure Origin, the section of Pure London dedicated to fashion sourcing and manufacturing, will be launching a new ‘country focus’ this year, which will shine a spotlight on design and craftsmanship from different countries each season. The new feature will be kicking off with Italy, and will showcase some of the best of Italian fashion with...

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Video: Pure London - A walk-through the trade fair floor

Summer Spring 2019 edition of Pure London through the eyes of FashionUntied correspondent Isabella Griffiths. Source: FashionUnited TV, YouTube.

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Video: Pure London SS19 Highlights

Pure London SS19 Highlights, July 2018. Source: Pure London, YouTube.

News

Pure London to showcase graduates’ creations on main stage catwalk

Fashion trade show Pure London has partnered up with Graduate Fashion Week to showcase the works of 10 graduates who made this year’s “Top 25 Graduate Collections”. Their creations will be featured on the main stage catwalk throughout the three-day event. ”We are delighted to be giving these amazing graduates the chance to showcase their work at...

Fairs

Pure Origin to feature new area dedicated to denim

Pure Origin, the sector of Pure London dedicated to fashion sourcing and manufacturing, will include a new dedicated denim area. In addition to showcasing denim brands, the space aims to discuss alternative ways to make denim more sustainable, such as the use of new materials and processes to reduce water wastage. Another new feature on this...

FairsFeatured

Pure London programme to cover sustainability, diversity, and new technologies

Pure London, the largest event for buyers in the British capital, wants attendees to reflect on the future of fashion. This year’s programme includes panel discussions about sustainability, diversity, and new technologies. Representatives from the Ellen MacArthur Foundation, Ethical Fashion Forum, WGSN, and the London College of Fashion are to...

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Video: Pure London launches Power of One

Through the launch of our campaign the Power of One, Pure London sets to drive small individual yet powerful steps towards a sustainable future, doing so by giving others the power to speak up and to focus on long term changes in the fashion industry. Source: Pure London, YouTube.

Management

Pure London launches 'Power of One' in support of UN's Global Goals

Pure London has joined forces with British fashion commentator, activist and Professor of Diversity Caryn Franklin MBE to accelerate the United Nations' Sustainable Development Goals with the launch of a new campaign. Pure London and Caryn Franklin's new campaign, 'Power of One', sees the launch of a set of pledges that the industry and...

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Video: Pure London AW18/19 Highlights

The highlights from the first day at Pure London February 2018. Source: Pure London, YouTube

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Video: Discover the Pure London story

From the buzz our show carries to the calibre of the designers we feature, to the next new trends and industry know-how we impart, see for yourself why we’re the UK’s most unmissable fashion retail event. Source: Pure London, YouTube

Schools

Pam Hogg to speak at Pure London

Fashion designer Pam Hogg has been named as Pure London’s keynote speaker for its upcoming show in July. Hogg is set to share her unique insights, unorthodox design processes and experience with trade fair attendees at Olympia on July 23, 2017. A graduate of the Glasgow School of Art and the Royal College of Art, Hogg career in the industry...

FairsFeatured

CHIC to take place next season without Pure Shanghai

London - CHIC Shanghai, China’s largest international and national fashion trade fair, is set to kick off it next edition in March without the presence of Pure Shanghai. Running from March 15 to 17 at the convention centre the NECC in Shanghai, CHIC will not be hosting the Asian branch of the British fashion trade show Pure London for the first...