Reebok news and archive

Gigi Hadid to launch collection with Reebok

Model Gigi Hadid has took to Instagram to tease her upcoming collection in collaboration with Reebok. She posted a picture of a black sneaker with bright orange shoelaces, complete with the logo “Reebok x Gigi Hadid”. In the caption, Hadid said the first pieces of the collection will drop on December 7, just in time for the holidays, while the...

Business

CrossFit Inc. and Reebok settle licensing dispute

CrossFit Inc. and Reebok International Ltd. have agreed to a settlement three months after CrossFit filed a lawsuit against the sportswear brand, which is a subsidiary of Adidas. The two companies signed a licensing agreement back in 2010, which made Reebok the official sponsor of the CrossFit Games and allowed it to launch products bearing the...

Fashion

Reebok launches its first plant-based sneaker

Reebok is the latest company to offer a plant-based shoe, with the launch of the first style of its highly anticipated Cotton + Corn collection this Wednesday. Featuring a 100 percent cotton upper and corn-based soles, the unisex sneakers come in a recycled package. On its website, Reebok says the Cotton + Corn sneakers are certified to be 75...

Video

Video: Reebok Alter The Icons - Jay IDK

Reebok Alter The Icons - Jay IDK. Source: Foot Locker, YouTube.

Video

Video: Reebok Classic Aztrek

Reebok Classic Aztrek. Source: MediaMania PR, YouTube.

BusinessFeatured

Adidas scores profit boost with World Cup

German sporting goods firm Adidas on Thursday said the World Cup in Russia and strong e-commerce sales lifted net profit in the second quarter, keeping the company on track to meet its 2018 goals. Hover over the graph to learn more. Net profit at the Bavaria-based company more than doubled to 396 million euros ($459 million) between April and...

Video

Video: Reebok PureMove Bra

Reebok releases sports bra featuring new reactive technology. Source: MediaMania PR, YouTube.

Fashion

Under Armour and Dwayne “The Rock” Johnson top ranking of best endorsement deals

It was a good call for Sportswear brand Under Armour to hire actor Dwayne “the Rock” Johnson as the face of the brand, according to research company Spotter. The pairing scored the first place on Spotter’s annual list of best-matched celebrity endorsements. Tommy Hilfiger’s campaign with Canadian fashion model Winnie Harlow, best known for her...

Business

Charlesbank completes acquisition of Rockport

Charlesbank Capital Partners has completed the acquisition of The Rockport Group, the company which owns footwear brands Rockport, Arabon and Dunham. “Affiliates of Charlesbank, in partnership with management, have acquired substantially all the assets of the company, including the North American wholesale and e-commerce operations, all of...

Fashion

Victoria Beckham’s and Reebok share first glimpse at capsule collaboration

Items from the highly anticipated collaboration between Victoria Beckham and Reebok have been unveiled a week ahead of the capsule’s release. The athletic brand and the former Spice Girl turned fashion powerhouse teamed for the ‘90s inspired line, which was first announced late last year. The pieces are influenced by the basketball scene during...

Report

Reebok hires Karen Reuther as Global Creative Director

Sportswear firm Reebok has roped in Karen Reuther as Global Creative Director, according to a press release published by SGB Media. Reuther was earlier associated with Nike for 12-years serving into various roles including that of a global creative director. “I am incredibly excited to join Reebok,” said Reuther in a media statement, adding, “...

Fashion Featured

Reebok x Victoria Beckham mark partnership with curated collection

London - British designer Victoria Beckham has unveiled an exclusive merchandise collection showcasing her love of Reebok ahead of her debut collection launch for Reebok x Victoria Beckham with the sportswear giant. Reebok hosted an intimate experience in Los Angeles on Thursday evening, marking Victoria Beckham’s new position within the team,...