British premium activewear and lifestyle brand Sweaty Betty has unveiled a new faster, more responsive website that aims to offer its “full brand experience” on multi-channel devices, as part of its 20th anniversary celebrations. Sweaty Betty developed the digital platform in partnership with e-commerce solutions provider Tryzens and it aims to...
Aug 7, 2018
Activewear brand Sweaty Betty is coming to Nordstrom. The brand just announced that it will be available in various locations as well as online as a new official partner. Sweaty Betty's spring collection will retail at approximately 25 Nordstrom locations starting April 5, according to the brand's website. The cities participating include...
Mar 22, 2018
Sweaty Betty's going full speed ahead with their U.S. retail expansion, with their new Aspen store being a key part of their business. The store opens today, and will primarily sell ski apparel. In 2016, skiwear made up of 35 percent of the brand's sales. “Having skied for more than 30 years, Aspen has always been a dream location of mine for...
Nov 20, 2017
The British high-end athletic apparel retailer has enjoyed a strong end of its fiscal year 2016. Sweaty Betty has registered sales and profits on the rise, boosted by its much coveted 'zero-gravity' leggings. The company, which makes upscale athleisure wear for women, saw profits skyrocket 87 percent last. Sales jumped 16 percent to 40.6 million...
Oct 16, 2017
According to the accounts filed with the Companies House UK, Sweaty Betty’s turnover for the year ended December 25, 2016, increased by 5.7 million pounds or 16.2 percent. Operating profit for the year was 507,866 pounds (672,696 dollars) compared to 195,897 pounds (259,476 dollars) a year earlier, as a result of increased margin on higher sales...
Oct 5, 2017
Thomas Pink’s chief financial officer Andrew Merriman has stepped down from his role at the shirt retailer to join athletic fashion brand Sweaty Betty. Merriman, who previously worked at Savile Row tailor Gieves and Hawkes, joined the LVMH-owned shirt maker, Thomas Pink in 2013 and was named finance chief responsible for growing the brand’s...
Jan 4, 2016
British activewear brand Sweaty Betty has appointed Erika Serow as its US president and chief executive to the lead the retailer’s American business. Serow will join on January 18 from American management consultancy firm Bain and Company, where she has served as a partner and director since 1995 with a focus on the apparel sector. In her new...
Dec 28, 2015
While moving forward with expansion in the U.S., Sweaty Betty just hired a new U.S. president and chief executive officer. That impressive title goes to Erika Serow, who will help bring the brand more exposure in the U.S. It wasn’t long ago that the activewear apparel line opened its first Los Angeles store. The London-based brand opened its...
Dec 22, 2015
Los Angeles – The London-based brand Sweaty Betty is planning to come to Venice this month with its first Los Angeles boutique. As its first Los Angeles store, the store’s interior naturally mirrors its location. Right off of the shoreline in Venice, the brand’s interior will reflect a beachy, outside décor including wood and metal fixtures. In...
Nov 5, 2015
Bloomingdale’s on Lexington and 59th has a new tenant, because British activewear brand Sweaty Betty, has opened a 531-square-foot concessions store at the luxury department store’s flagship location in Manhattan. If the new space isn’t enough, Bloomingdale’s has also devoted three of their Lexington Avenue windows to the brand. Sweaty Betty’s...
Apr 6, 2015
British premium activewear brand Sweaty Betty has received a “strategic growth investment” from US-based private equity firm Catterton to support its growth and expansion in key markets, including the US. Terms of the investment from Catterton have not been disclosed, although the statement did confirm that the founders, creative director Tamara...
Feb 11, 2015
