Theory news and archive

Theory launches Theory 2.0 for the young professional

New York-based contemporary label Theory has launched its Theory 2.0 project with a curated capsule collection for the “modern working woman” that has been designed and spearheaded by its “young, forward-thinking members” employees. The capsule collection is described as “versatile and easy-to-wear” and is made up of 32 pieces that have been...

Retail

Onia collaborating with Theory

New York-based swimwear brand Onia is collaborating with high end contemporary label Theory for a capsule collection of swim trunks for men. The limited edition swim trunks, which will be available beginning this month at Theory stores across the globe, include a technologically integrated version of Onia's Charles style. The brand's website...

Retail

Theory shutters its activewear pop-up Theory+

Los Angeles - The unisex contemporary label has recently decided to shutter its athletic spin-off store. The temporary pop-up offered Theory’s activewear apparel including tack pants, jersey tops, cotton hoodies, jersey coats and other athletic-driven gear. Prices for workout apparel from Theory+ ranged approximately from 55 to 295 dollars....

Fashion Featured

NYFW: Bohemian chic, streetwear, and keeping it casual cool

New York - NYFW: Men's rolled along with day 3, and the tides took a different turn today as designers got a little more bohemian for their collections. Asaf Ganot, who is famous for his deconstructed luxury, with elements like boiled wool and abraded corduroy being common in his collections, went more streetwear this season, with Brazilian...

RetailFeatured

Nordstrom Piece & Co. Collection finally hits stores

The Nordstrom Piece & Co. Collection has launched this week. The collection, which was announced last month as a collaboration between local artisans from around the world and eight designer brands, including Alice + Olivia, Current/Elliott, Diane von Furstenberg, Joie, Rebecca Minkoff, Theory, The Honest Company, and Tory Burch, finally hit...

Fashion Featured

It's a whole new Theory

Ever since Olivier Theyskens left Theory the spotlight was shining on what would happen with the label. There was no news of a new creative director announced, and the spotlight quickly faded from Theory as they went about their business as par usual. Well, Theory could only manage to stay out of the spotlight for so long, and as they make their...

Fashion

Theory to introduce accessories range

Contemporary apparel label Theory is set to launch its first full accessories collection, consisting of handbags and footwear for spring '15. Although the label previously flirted with footwear in the past, introducing shoes to compliment its sportswear and launching designer collaborations with Rachel Comey, this step marks its first formal...

Fashion

Olivier Theyskens to design Theory

Belgian designer Olivier Theyskens has been appointed artistic director of Theory. Theory, which is owned by Japanese Uniqlo parent company Fast Retailing, was already working with the designer for its Spring 2011 collection. Theyskens, who left Nina Ricci in 2009, reportedly turned down jobs at both Valentino and Dior. In other Theory news,...