TOMS news and archive

TOMS roept op tot actie tegen 'gun violence' met speciale campagne

Campaign will support diverse coalition of organizations addressing the complex nature of gun violence and call on all Americans to push Congress to take action. LOS ANGELES (November 20, 2018) – TOMS announced “End Gun Violence Together,” a campaign aimed at helping end the epidemic in America and kickstarting an evolution to the brand's giving...

Business

Toms donates 5 million dollars to end gun violence in the US

American footwear company Toms got famous for its “one for one” campaign: for every pair of shoes sold, another one is donated to a child in need. Now, it is set to expand its charitable initiatives. In an interview on yesterday’s The Tonight Show with Jimmy Fallon, founder Blake Mycoskie said: “tonight we’re announcing we’re going to evolve our...

Report

Toms hires John Whitledge as its new Creative Director

Toms has brought on board John Whitledge as its new Creative Director, reports Los Angeles Times. The report added that in his new role, Whitledge, co-founder of the Trovata fashion brand, which won the CFDA/Vogue Fashion Fund in 2005 and where he would continue to work even after joining Toms, is expected to bring in a change to Toms men’s...

Fashion

Toms launches One-Day initiative

Toms popular One Day Without Shoes initiative has encouraged shoppers to post photos of their feet with the hashtag #withoutshoes. Each photo taken counted toward giving 100,000 pairs of shoes to children in 10 different countries. Now, the company has launched a new initiative, the One-Day Initiative, where they are encouraging people to figure...

Fashion

Toms and & Other Stories launch co-lab collection

London - Swedish fashion retailer & Other Stories has teamed up with philanthropist footwear brand Toms to create a capsule collection. The new collection, known as a co-lab, sees the women's wear retailer working together with Toms to create a collection of reinterpreted Toms shoes and a range of ready-to-wear clothing inspired by the L.A...

Fashion

Toms launches watch strap collection for Apple Watch

London - Lifestyle brand Toms, best known for its one-for-one business model, has created a collection of watch bands for the Apple Watch. Remaining true to its founder Blake Mycoskie’s vision, each purchase of a Toms for Apple Watch band is set to supply solar light to a person in need for one year. The first two strap designs launching today...

Retail

Toms opens flagship in Glendale

Los Angeles - Shoewear company Toms has finally opened its second boutique in Los Angeles. Bowing in Glendale, the flagship will officially open its doors this week. The store will be in a prime shopping location at Glendale’s outdoor shopping center. According to Racked LA, the footwear brand will open its doors this Thursday, June 23. The...

Fashion

Keith Haring's famous designs to be featured on Tom's shoes

New York - Keith Haring's famous works of art will be appearing somewhere fashionable and new: on Toms shoes. The shoe company has partnered with the Keith Haring foundation for their latest collaboration. Haring, a social activist and artist from the 80s, is famous for his graphic, bold graffiti paintings and murals. When he moved to New York...

Fashion

Toms x Oceana collection helping to honor Earth Day

Toms x Oceana's limited edition footwear collection launched several weeks ago, with more than perfect timing. Today, April 22, marks Earth Day, a day igniting people to get involved and bring a call to action to environmental issues. Toms x Oceana collection is inspired by the sea, with all proceeds going directly towards Oceana, an...

Fashion

Toms hosts pop-up in Santa Monica

Toms, philanthropic shoewear brand, is hosting a pop-up shop this Saturday on June 6. Through the summer, Toms will be returning at Cast restaurant at Viceroy Hotel for a pop-up every month. The eatery will offer a menu that features food from a region that benefits from Tom's eye-wear every first Saturday. In Santa Monica, the iconic footwear...

Fashion Featured

Toms interactive social media campaign comes to a close

Los Angeles - Earlier this month, Toms launched a social media campaign with a goal of reaching 1 million pairs of shoes to donate to those in need. The SoCal-based company’s initiative started May 5 and comes to an end this week on May 21. The social campaign started by using Instagram as its digital outlet. For each photograph of bare feet...

Fashion

Toms aims to donate 1 million pairs of shoes via #Withoutshoes

Best known for its charitable initiative 'One for One' which sees a one pair of shoes donated for every product purchased, lifestyle label Toms has decided to make it even easier for the public to give shoes to those in need. From May 5 to May 21 Toms will donate a pair of shoes to a child in need for every photograph of bare feet uploaded on...