True Religion news and archive

True Religion receives bankruptcy approval

True Religion has received Chapter 11 Bankruptcy approval from Delaware to slash their nearly 500 million dollars in debt by 70 percent through a debt-for-equity swap. Earlier this year, the company filed for bankruptcy so they could grapple their debt and declining sales. Court documents said the company only had 243.3 million dollars worth of...

Management|ANALYSIS Featured

Debunking True Religion’s restructuring

Californian jeans brand True Religion Apparel Inc filed for bankruptcy on Wednesday in a move to cut its debt of about 500 million dollars and secure Chapter 11 protection against bankruptcy. The retailer hired a legal adviser in October to explore several debt restructuring options. "We are taking an important step to reduce our debt,...

ManagementFeatured

Retail carnage: True Religion files for bankruptcy protection

Jeans maker True Religion Apparel Inc. has filed for bankruptcy protection and also signed a restructuring agreement with a majority of its lenders. The Los Angeles-based company joins several other retailers and apparel makers in filing for bankruptcy protection recently, as they grapple with declining mall traffic, switch in consumer tastes,...

Fashion

True Religion co-founder introduces loungewear

As co-founder of an iconic denim brand, Kym Gold has returned to fashion with a brand new line. The new fashion venture launches as a Los Angeles-based line called Style Union. The line is considered a loungewear line including staples of comfort pieces. The line ranges from recovery stretch material including “ultra-luxe knit fabric,” Gold has...

Report

True Religion reportedly hiring lawyers for debt restructuring

US denim company True Religion Apparel Inc would have reportedly started studying different options to restructure its debt. Sources close to the matter told to Reuters that the American denim company has hired law firm Kirkland & Ellis LLP to explore several debt restructuring options. Consumers’ shifting tastes, the increase of online shopping...

Fashion

True Religion Jeans engages smartwatches and apps for better customer experience

Premium denim brand True Religion is planning to bring in a new experience for its retail customers. The brand is launching a new technological app called Band by True Religion to help facilitate a fresh, innovative take on shopping. The new app will be active in True Religion stores including its Los Angeles and New York stores. Two locations...

Fashion Featured

Russell Westbrook: from the courts to creative director

Fans of both basketball and fashion have something to celebrate. Oklahoma City Thunder Player, Russell Westbrook, has been tapped to be the campaign creative director of True Religion Jeans. While basketball players and pricey jeans usually don’t go hand in hand when you think about sports relationship to fashion, Westbrook is no stranger to the...

Apparel

True Religion appoints board directors

Denim and lifestyle company True Religion Apparel has appointed former Levi’s president John Anderson and former Gap president Marka Hansen to its board of directors. In the past year the brand has named a new CEO and creative director and these two new additions to the board of directors is part of the label’s plans to “accelerate True Religion...

Fashion

Shoppers to pay 10% more for jeans and T-shirts

Shoppers will pay pricey cotton and yarn as almost every retailer is aimed to pass the raw materials cost increase to their customers, in order to content margins. Recession- based discounts and special offers are to be soon disappeared as cotton prices have reached all-time highs, already doubling in the past year. In a collective warning, US...