Twitter news and archive

Twitter eases 140-character limit for replies

Twitter has begun rolling out changes to “simplify conversations” by easing the 140-character limit on replies, as now @usernames won’t count towards users Twitter characters. The new updates make it easier to have group conversations, as when users reply, the names of the people they are replying to will be on top of the text of the actual...

Fashion

Snapchat to surpass rivals in US this year

Social media platform Snapchat is expected to grow its user base by more than 27 percent this year, surpassing rivals including Twitter and Pinterest in the US for the first time, according to eMarketer’s latest social media forecast. The number of people using Snapchat in the US will increase by 27.2 percent to 58.6 million users, with Snapchat...

Fashion

Hong Kong's SCMP newspaper website blocked in China

The website of the South China Morning Post, a Hong Kong newspaper being bought by Internet giant Alibaba, has become inaccessible in China during a series of high-level government meetings in Beijing. Attempts by AFP in China on Friday to open the newspaper's English and Chinese-language websites returned only error messages saying that the...

RetailFeatured

Amazon fastest growing retail brand on social media

Online retail giant Amazon has been named as one of the retail industry's ‘fastest growing social media’ brands, according to the latest Retail Social Media Benchmark results from eDigitalResearch. Amazon topped both the Facebook and Twitter social media ranks, with the online retailer gaining more than 1.2 million new followers on their Twitter...

Retail

Burberry taps in Twitter to boost Christmas sales

Luxury British brand Burberry is tapping in Twitter and offering advice to last minute Christmas shoppers in a bid to boost sales. Burberry sales assistants will be working around the clock on the social media platform and responding to tweets under the #BurberryGifts. The associates will reply to individual questions with personalized gift...

CultureFeatured

Decoded Fashion: How Luxury becomes a business on the Web

Internationalization, digitalization and young people, in other words new talents that can pour energy into the Italian fashion system. This is the recipe for putting the spring back into the fashion system which Jane Reeve, CEO of Cameradella Moda - the governing body of Italian style - gave the international public of Decoded Fashion last...

Apparel

Twitter to launch 'buy in now button' by early 2015

Twitter is set to launch its 'buy it now button' to all organizations during the first quarter of 2015, making its first foray into e-commerce. Twitter debuted its buy button last month, testing it with a “small percentage of US users” and selected retailers, businesses and non-profit organizations. The button, which is available for users on a...

Fashion

American Apparel accused of encouraging 'Lolita fantasies'

Los-Angeles based apparel label American Apparel has made it was back into the media spotlights once more, after publishing its new 'back to school' campaign which is said to have included a photograph of a young model in a risqué pose designed to promote the brand's range of mini skirts. Earlier this week American Apparel uploaded some images...

Apparel

FashionUnited hits 200.000 Twitter followers

A big THANK YOU to our Twitter followers! Today FashionUnited reached the milestone of 200.000 followers on Twitter. This number is the total of all the local FashionUnited Twitter accounts together. Over the last eight months FashionUnited has gained over 100.000 new followers on Twitter. This tremendous growth has come hand in hand with the...

Apparel

FashionUnited hits 100.000 Twitter followers

A big THANK YOU to our Twitter followers! Today FashionUnited reached the milestone of 100.000 followers on Twitter. This number is the total of all the local FashionUnited Twitter accounts together. Especially over the last six months the number of followers rapidly increased from 30.000 at the end of 2011 to over 100.000 today. This tremendous...

Fashion

Twitter Fashion popularity Index

Which fashion brand has the most Twitter followers? Having launched the Facebook Fashion Index last week, FashionUnited has now published the interactive Fashion Twitter Index. Together these indices show the "social success" of a fashion brand. The Twitter list is led by Threadless with over 1.6 million fans and closely followed by Toms with...

Fashion

Social media influence on retailers and consumers

With the current changing fashion landscape and retail overhaul, insiders and trend analysts have been looking at the way the sudden social media drive has been affecting retail and consumers. In a new report by Shoppercentric, an independent agency specialising in shopper research, just 9% of shoppers follow brands through social media and only...