World Cup news and archive

Video: The Louis Vuitton 2018 FIFA World Cup Russia™ Collection

Let the Games Begin. The Louis Vuitton 2018 FIFA World Cup Russia™ Collection . Source: Louis Vuitton, YouTube.

The Darker Side of Nike & Adidas World Cup sponsorships: Poverty Wages

With the football World Cup set to kick off this week, sportswear giants Nike and Adidas gear up to go head for the title of the World’s biggest football-apparel brand. Sponsoring a total of 22 out of the 32 football teams competing for the title, the World Cup is the main stage for Nike and Adidas growing competition for sponsorship and...

RetailFeatured

World Cup's expected influence on Russian retail and economy

Two weeks away, the FIFA World Cup, held in Russia, incurred a staggering 13.3 billion dollars of costs to prepare, making it the most expensive championship ever to be hosted by any nation. This follows the trend: each World Cup to take place has been more expensive than the previous one. For instance, the Republic of South Africa spent nearly...

Fashion Featured

Soviet trends in the global fashion industry

Nostalgic trends, originally created by designers in the USSR, are becoming increasingly popular in the global fashion industry. These soviet-style looks, while popular in the mass-market, are not always well received. A political scandal arose in Ukraine and Lithuania, for example, after Adidas released a collection of sportswear featuring USSR...

Apparel

Iran bans fashion show organiser over flag designs

A fashion show organiser in Iran has been banned "until further notice" for staging a catwalk at which models wore variations of the national flag, said media reports on Sunday. The House of Fashion hosted the World Cup-themed show in late June to a mixed audience, sending female models down the runway draped in attire based on flag designs, the...

Apparel

Louis Vuitton designs trophy case for 2014 FIFA World Cup

French luxury fashion house, Louis Vuitton, has designed a custom-made traveling trunk for the 2014 FIFA World Cup trophy. The luxury, one-of-a-kind trunk will house the trophy, which will be transported to the Maracana stadium in Rio de Janeiro on the last day of the football tournament and awarded to the winning team. “The case opens from the...

Apparel

Adidas back onside after agreeing to 'come clean'

Nearly one year after environmental group Greenpeace launched it's detox campaign and labeled Adidas as a “greenwasher,” the German sportswear brand has agreed to work with the group to “clean up its act.” On the eve of the World Cup, Adidas revealed its milestone plan to eliminate all hazardous chemicals from its products and become toxic-free...

Fashion

Sportswear retailers strive for the World Cup's consumer attention

With the World Cup poised to kick off this Thursday, sportswear retailers around the world are scrambling to use event to showcase their products and brands. For sportswear labels such as Nike, Adidas and Puma there is no better podium to reach their target audience, which has led to the retailers investing millions of euros on targeted...

Apparel

Adidas to reap profit from World Cup

Sportswear is lucrative, especially when one of the world's leading athletics and clothing companies teams up with one of the world's most popular sporting events. The result is an expected 2 billion euros of sales for German giant adidas. The company is the leading sponsor for the Brazil hosted World Cup and is responsible for the kit for nine...

Apparel

Pepsi launches World Cup fashion collection

Softdrink giant Pepsi is launching a fashion collection in time for the World Cup in Brazil next month. The company is teaming up with brands including Original Penguin, for zip jackets; Gents for baseball caps; and Del Toro for shoes. Call ‘Live For Now,' the collection features streetwear, accessories and electronics, designed to run alongside...

Apparel

Louis Vuitton debuts at World Cup Final

Luxury fashion brand Louis Vuitton made its World Cup debut at last Sunday’s final in South Africa which saw Spain crowned the winners after claiming a victory over Holland. All eyes were on the Louis Vuitton World Cup travel case unveiled by captain of the Italian football team Fabio Cannavaro who safely guarded the custom-made case onto the...