Y-3 news and archive

Video

Video: Y-3 SS19 collection Men's PFW

Y-3 Spring Summer 2019 Menswear collection, Paris Fashion Week. Source: Fashion Feed, YouTube.

Video

Video: Y-3 FW18 Men's PFW

Y-3 Fall Winter 2018/19 Men's collection, January 2018, Paris Fashion Week. Source: Fashion Feed, YouTube

Fashion Featured

Y-3 designs collection for Virgin Galactic

New York - Let's operate under the assumption that Yohji Yamamoto watched too many episodes of television's The Jetsons growing up. Or, his favorite part of U.S. history was when Neil Armstrong landed on the moon. Either way, Yamamoto has proven his penchant for all things outer space and futuristic by creating an astronaut inspired collection...

Fashion

Adidas and Y-3 launch tennis collaboration

Fashion and technology will be united in matrimony thanks to Adidas’s new collaboration with Y-3. The globally popular athletic wear brand will be launching a new collaboration between their tennis division and Y-3. The collection, which is actually already in stores, includes socks, footwear (of course), wristbands, and athletic apparel, prices...

Apparel

We Love Japan

Together with adidas, designer Yohji Yamamoto created a We Love Japan tot bag for Y-3 in aid of Japan, and to help the effected areas by the earthquake and tsunami. All funds from this global initiative will be donated to immediate Japan relief efforts. Starting at the end of May 2011, the tote bag will be available in select Y-3 flagship stores...

Trends

Y-3 painted billboard

For a month, Y-3’s new SS11 campaign is taking over the corner of Houston Street and Broadway in New York City’s Soho neighbourhood. To launch the campaign with painted billboard, Y-3 produced a time-lapse video showing the creation of the massive signage. The billboard takes up a space of 48 x 38 feet, and was painted by Colossal Media Group....

Fashion

Y-3 ten years of collaboration

This year, Yohji Yamamoto and adidas celebrates ten years of collaboration with a review of ‘adidas for Yohji Yamamoto’ footwear from the past. Y-3 hosted its anniversary event at Maison des Métallos in Paris, and also presented the world premiere screening of the short documentary ‘This Is My Dream’, plus a preview of AW11. The sport-style...

Trends

Y-3 rocks SS11

Even though Y-3 designer Yohji Yamamoto was absent from the presentation, staying in Tokyo instead to complete his womenswear collection, Y-3 took over the catwalk in true rock ‘n roll style. Y-3's SS11 show took a tour through three decades of rock style inspired on Janis Joplin, Elvis Presley, and Jimi Hendrix. The collection explored the...

Trends

Zinedine Zidane for Y-3

Footballer Zinedine Zidane is starring in the new AW10 mood film of Y-3. The film flick is deeply rooted in the emotional context of a fashion photograph that is classical yet modern. The campaign presents a direct fashion correlation married with an abstract representation of the team Zinedine Zidane along a group of models. Black and white...