Escada launches e-commerce site

Premium womenswear label Escada has launched its first e-commerce website in its home

country of Germany

The site launched on March 8, and marks the brand’s first transactional website, offering apparel and accessories from both the mainline Escada collection as well as the sub-brand Escada Sport.

Initially, the site will be available to just Germany and Austria, but the fashion house has confirmed that they will be adding other European countries over the course of the next year.

CEO Bruno Sälzer said: “Digital engagement is more and more important for the image of a brand.

“The e-store presents itself together with the brand world on Escada.com and is an important step in the development of our digital activities.”