Miuccia launches London flagship

New Bond Street turned all Italian for the arrival of the new Miu Miu flagship store. Fashion designer

Miuccia Prada herself made her way to the high-end fashion street to launch the new boutique.

Set over two floors, the new Mayfair shop takes consumers on a jewellery box tour featuring the Miu Miu collections. Besides Miuccia herself Lily Cole, Jessica Alba and Sadie Frost attended the launch event followed by a dinner at Lancaster House.

The store will stock Miu Miu resort line SS11, and a selection of exclusive items under ‘London New Bond Street Special Edition’ label.