My-Wardrobe eyes international markets

Online fashion retailer My-Wardrobe.com is turning its focus to global expansion. The luxury site is recently appointed form Harrods ecommerce director David Worby as its new chief executive. Sarah Curren, My-Wardrobe's co-founder

is to focus on strategy and brand development.

Worby's appintment is key to the etailer’s bid for global growth as the company is now operating sites for the US, Canadian, Middle Eastern and Australian markets.

It is currently in the process of revamping its international sites and launching localised language and currency options, starting with its Scandinavian site, reported Retail Week.

My-Wardrobe has also hired managers for each of its overseas territories to prepare for the sales onslaught.

In 2010, the etailer won a $9m (£5.8m) investment led by venture capital group Balderton Capital to drive growth in international markets and to widen its product offering.

My-Wardrobe’s losses grew to £3.8m for the year to June 30, 2011, due to investment in its infrastructure to facilitate major expansion.

Despite the loss, the retailer boosted its revenues by 75% to £12.7m, with international growing at a faster pace than the UK. European sales jumped 110% over the year with sales from the rest of the world soaring 120%.