Original Penguin expansion

Perry Ellis Europe is further investing in American retail brand Original Penguin by Musningswear. The company, which owns or licenses a portfolio of over two dozen fashion brands, is launching a new Original Penguin flagship store at Westfield

Stratford City, London.

Over the last decade Original Penguin expanded worldwide, and Perry Ellis is exploring opportunities for future store openings in the UK, and further across Europe. The Original Penguin brand includes mens, womens, footwear, fragrance and accessory collections.

Set up in 1955, Original Penguin is known for retro flair and bloc colours. The Minneapolis-based underwear and military supply company Munsingwear introduced their iconic golf shirt to America. The Penguin on all shirts is called Pete named by Abbot Pederson, salesman at Munsingwear.

Set over 4000 sq. ft., the new Westfield store is designed by London creative agency Tonic that used sustainably sourced materials for the backdrop of the shop. The shop features a 50s cocktail bar and is inspired by Frank Lloyd Wright fixtures. The new shop has all the Original Penguin collections on display.

Image: Original Penguin